Y-3

Posted by The Fashion Talk on

Y-3

“Not a lot of athletic-apparel companies would let an avant-garde Japanese designer get in the way of their drive toward the bottom-line mainstream, but the collaboration between Yohji Yamamoto and Adidas has proved itself critically and commercially…From its first collection, spring 2003, Y-3 was meant to be a real business for both sides, not a vanity project. Adidas shows it on the runway every season (at first in Paris but more recently in New York). A voluminous skirt or a distressed gray-jacket might seem an odd thing to find on the sales floor at a store attached to a sports brand, but Y-3 is doing well enough that accessories have been added and freestanding stores are starting to appear around the world. Yamamoto, ever a fan of convenience (his clothes always have generous pockets, a rarity in the not always practical fashion world) and new fabric technology, takes the basics of athleticwear, like tank tops, warm-up jackets, and sweatpants, and amplifies them with new proportions and colors” – NYmag.com.

To view the Y-3 Spring/Summer Collection, visit Anastasia Boutique, Cafe, and Gallery.


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